Artificial Inspiration

Artificial Inspiration

What does recent progress in artificial intelligence mean for art and artists?

Lydia Jones-Parry

3 min read

black and white photograph of Andy Warhol wearing sunglasses in front of a stack of Brillo boxes

Artificial intelligence is changing the face of every industry. Does it spell the end for artists, or is it a logical next step?

Art programs powered by artificial intelligence are trained on enormous data sets of existing art. They create images based on prompts. In theory, the AI only mimics the patterns of existing art. But what happens when the output looks like the work of a real artist? Is that a copyright violation?

There's a fine line between inspiration and copying, and AI stomps all over it.

poodiddlydoo, commenting on The Verge

AI-generated ‘Théâtre D’opéra Spatial’ by Jason M. Allen, awarded first prize at the Colorado State Fair Fine Arts Competition.

A new wave of lawsuits is beginning. Artists are suing the companies and individuals behind AI programmes, who they feel have unfairly used their work. The outcomes will likely set precedents for intellectual property in the age of technology.

Imitation has been a cornerstone of art since the Renaissance. Many postmodern artists even rebelled against the concept of originality. But when does inspiration become appropriation? When Andy Warhol debuted his Brillo boxes, the world was enamoured with his ingenuity. His meticulous recreation of an existing product changed the very definition of art.

Andy Warhol with his Brillo boxes at Moderna Museet, Stockholm in 1968

Another Warhol creation, however, is proving much more controversial. The US Supreme Court is hearing the copyright case of the photographer, Lynn Goldsmith, whose photo of Prince was used by Warhol in 1984 for a series of silkscreens.

1981 Portrait of Prince by Lynn Goldsmith (left) and 16 silkscreen reproductions by Andy Warhol (right)

This might seem far removed from AI lawsuits but the fundamental questions are the same. How we address them shows how precarious the definition of ‘fair use' is.

Firstly, who is considered an artist? The AI? The user who supplies the prompt? The photographer? The Brillo box designer? Secondly, if the Brillo box, or the urinal in Marcel Duchamp’s Fountain, could be transformed by a change in context and definition, then is the same not true for a photograph that becomes a series of silkscreens? Or the AI algorithm that melds and transforms existing artworks?

Appropriation has been a fact of the art since its inception, long before there were intellectual property laws to decide who owns what. Inspiration does not exist in a vacuum, and it is rare for either artificial or organic intelligence to create something truly new. But how far is too far? How do we secure a non-exploitative future for art? How do we litigate technology that moves faster than we can understand? Should we let art run its course?

Finally, should we rely on the Supreme Court or ChatGPT to tell us?

Go Deeper

This article by The Verge details an ongoing AI art lawsuit.

American Scientist explores the who, what and why of AI art.

The New Yorker reports on the Supreme Court's "self conscious" response to an intellectual property case raised against Andy Warhol.

Have thoughts?

Avant Essays are short(ish) opinions on art, written by anyone with an opinion on art. Have something to say? Get in touch.


More in this series

Avant Essay, Art in the Age of Femme Pleasure
essay

Art in the Age of Femme Pleasure

As Janelle Monáe’s new album heralds the age of pleasure, femme visual artists are also imagining sexualities liberated from the male gaze.

4 min read
Avant Essay, Barbie Pink
essay

Barbie Pink

Barbie is everywhere, but what's pink got to do with it?

7 min read
Kerry James Marshall x Wales Bonner collaboration for limited edition capsule collection
essay

X Marks the Spot – A history of collaboration in art and fashion

From Dali x Schiaparelli to Kusama x Louis Vuitton, fashion and art collaborations go way back. As Fashion Week begins, discover the history behind some of the most iconic cultural collaborations.

6 min read
CryptoPunk
essay

How CryptoPunks NFTs changed the face of digital art

Created in 2017 by Matt Hall and John Watkinson, CryptoPunks were one of the first NFTs minted on the Ethereum blockchain. CryptoPunks quickly penetrated the mainstream, captivating not only crypto enthusiasts but also artists, celebrities and the general public. Today the 24x24 avatars are a divisive status symbol living up to their Punk name.

6 min read

Insightful?

Insightful?

Subscribe to the Avant Arte newsletter for the art world in your inbox.


Discover more insights

Black and white photo of Marcel Duchamp
00:57
video

Marcel Duchamp

Marcel Duchamp was a visionary Dadaist renowned for his "readymades", challenging and redefining artworld conventions.

David Rudnick and Tim Marlow talking in a brightly lit room on charcoal grey sofas
47:48
interview

David Rudnick & Tim Marlow

Meeting for the first time, graphic designer David Rudnick and Design Museum Director Tim Marlow discuss false dichotomies, paradigm shifts, 'junk layer' culture and the multifarious challenges and opportunities faced by artists and designers in a Web3 age.

George Condo standing in front of a mural
00:57
video

George Condo

American artist George Condo was part of the it-crowd in 1980s New York, hanging out at Andy Warhold’s factory. He blends Surrealism, Cubism and Pop Art to paint his own weird and wonderful world.

Yoon Hyup observes canvas he paints in front of him
2:18
video

Yoon Hyup - In The City

Using improvised line and dot to portray familiar skylines and dazzling city lights, Yoon Hyup’s freehand acrylic marks align spontaneously with the rhythm of New York. Ahead of our second collaboration, we made a short film to tell the story.