Barbara Kruger

From dropping out of art school to being copied by Supreme, Barbara Kruger is the queen of NYC cool.

Recognise this iconic design? Bold Futura font on a fire engine red setting.

Barbara Kruger was born in 1945, she dropped out of art school at 19 and started working as a graphic designer at Condé Nast. The cut and paste style she learned there followed her into a career as a visual artist – and earned her a few admirers. 

Untitled (If you're so successful, why do you feel like a fake?), Barbara Kruger, 1987

Supreme caught Barbara Kruger's attention after suing another brand for copyright infringement. Barbara responded by calling them “a ridiculous clusterfuck of totally uncool jokers.” She sees intellectual property as an extension of the consumerist culture that her own work satirises. 

For us in 1981, 83 showing your work was about being part of the discourse… I thought well if my work is developing this commodity status I had to address it.

Barbara Kruger's radical statements on consumerism, patriarchy, and violence are evergreen. Her advice  – “don’t believe hype…that kind of delusion can injure us psychically and dampen our work.”

Untitled (Your Body is a Battleground), Barbara Kruger, 1989

Untitled (You are a very special person), Barbara Kruger, 1995

Untitled (You construct intricate rituals which allow you to touch the skin of other men), Barbara Kruger, 1981


More in this series

Black and white photo of Felix Gonzalez-Torres
00:56
video

Felix Gonzalez-Torres

Cuban-American artist Félix González-Torres wanted to infiltrate the way people think and act – quietly but effectively.

Gregory Crewdson photographed in the street
00:58
video

Gregory Crewdson

American photographer Gregory Crewdson is renowned for his gorgeously cinematic pictures of small-town America. With epic sets, lights, props and actors, Gregory and his team create dramatic moments from ordinary life.

Portrait photo of Lynette Yiadom-Boakye
00:47
video

Lynette Yiadom-Boakye

A true pioneer, Lynette Yiadom-Boakye’s fictional portraits have influenced the 21st century renaissance of the black figure in mainstream art. 

Artist Barry McGee
00:56
video

Barry McGee

This iconic artist has been doing graffiti for over 40 years. World-class museums and galleries revere his work, but he’s never stopped tagging the streets.

2 min read

Insightful?

Insightful?

Subscribe to the Avant Arte newsletter for the art world in your inbox.


Discover more insights

Ten Decades of Alex Katz
article

Ten Decades of Alex Katz

To mark our first collaboration with the Guggenheim, we’ve created an interactive timeline highlighting the milestones and impact of Alex Katz’s remarkable journey as an artist.

artist Maxwell Mustardo sitting on the doorstep of his studio with sculptures arranged on the steps outside
article

Maxwell Mustardo

"Can a mug be lustful, sweaty, & gluttonous?"

5 min read
Alice Brasser sitting on a chair in her studio
1:10:31
video

Live Event: Painting with Alice Brasser

On March 6, we joined Alice Brasser in her studio for a 1-hour painting session. Rewatch the livestream from start to finish.

black and white photograph of Andy Warhol wearing sunglasses in front of a stack of Brillo boxes
essay

Artificial Inspiration

What does recent progress in artificial intelligence mean for art and artists?

3 min read